Cereal scientists pick Christchurch for major international conference

17 May 2016

Christchurch has won the right to host the 16th World Cereal and Bread Congress in 2020.

The event is expected to bring more than 600 international delegates to the new Christchurch Convention and Exhibition Centre in mid-2020.

It is set to follow the 67th Australasian Grain Association Conference, another win for the city bringing up to 200 delegates in September 2017, mostly from Australia.

Christchurch and Canterbury Convention Bureau manager Caroline Blanchfield says these conference wins signal a surge in interest for Christchurch as a meeting destination.

Enthusiastic conference advocates like Professor Brennan are helping the city win these prestigious events. Working with TNZ’s specialist business events team and targeting sectors where our region excels is bringing this business to Christchurch.”

Caroline Blanchfield, Convention Bureau Manager

“These are just two of many large conferences we know are ready to meet in Christchurch in the next five years, promising a huge economic boost for the region,” she says.

“MBIE statistics show international delegates are high-value, spending an estimated $350 per night, twice as much as leisure visitors. On top of this, delegates spend in our shops and restaurants, and many stay on to tour with partners and family making a big impact on the regional economy.”

The Convention Bureau worked with Tourism New Zealand (TNZ) to prepare the winning bid, presented by Christchurch-based organiser Charles Brennan, Professor of Food Science and Director of the Centre of Food Research and Innovation at Lincoln University.

“Enthusiastic conference advocates like Professor Brennan are helping the city win these prestigious events. Working with TNZ’s specialist business events team and targeting sectors where our region excels is bringing this business to Christchurch,” Caroline Blanchfield says.

“Agricultural science expertise is one of our region’s core strengths, and our setting in the South Island’s grain and seed growing heartland makes us the perfect location for these events.”

Professor Brennan says the Bureau and TNZ International Business Events provided valuable assistance and support to win the bid for Christchurch.

“Their help in developing the conference business cases and the promotional literature we organised was instrumental in securing the World Grain and Bread Congress for Christchurch. The feedback was that the literature was of an exceptionally high standard and our business analysis was very detailed,” he says.