Christchurch Airport announce Creative Events Fund

14 September 2016

Christchurch’s position as a long-time favourite business incentive destination will take on a new look early next year, thanks to winners of a competition.

The Creative Events Fund was announced in June by Christchurch Airport to stimulate the development of new and creative incentive itineraries for Christchurch city and the Canterbury region.

Though all entries were of a high standard, the judging panel was unanimous on the two winners, which offer a new look at essential Christchurch and Canterbury visitor experiences.

Airport Chief Aeronautical and Commercial Officer Justin Watson says the gauntlet had been thrown down to Destination Management Companies (DMCs) to pitch the ultimate incentive package for three days in Canterbury.

“The two winners took up that challenge and constructed a new way of showcasing Christchurch and Canterbury highlights,” he says.

“Many of the submissions drew on Akaroa, Hanmer Springs, Kaikoura and Waipara, but the two winners brought a new angle to Christchurch, particularly drawing out new neighbourhoods and calling on interesting celebrities as guides and special interest story tellers.”

Winner Eventionz offered options from the very English, to new ‘eat street’ offerings, cooking classes in an unexpected setting, a neo-Gothic evening event and a little High Country breeze to ruffle the hair.

"Many people think they know all there is to do (in Christchurch) – but every week there are new and exciting ways to experience our city and sometimes it takes a local to share them".

Convention Bureau Manager Caroline Blanchfield

ESP Ventures introduces visitors to Christchurch through its neighbourhoods, comparing and contrasting the old and the new, walking shoes with vintage cars, a stately home with a pop-up boutique.

Convention Bureau Manager Caroline Blanchfield says the new ideas build on Christchurch’s reputation as a cornerstone of business incentives.

“These creative ideas take us forward in establishing Christchurch as a fun, busy and energised place for incentive winners to visit. Many people think they know all there is to do here – but every week there are new and exciting ways to experience our city and sometimes it takes a local to share them.”

Justin Watson says the airport team will work with Eventionz and ESP Ventures over the next few months to develop their ideas.

“Next April, we will welcome Auckland and Australian visitors to Christchurch for the extravaganza the two companies have suggested. I have no doubt the three-day weekends will be keenly sought after once the word gets out,” he says.